There will not be enough Wiis in stores to meet demand for Christmas. They failed to build up any reserve over the summer (when sales typically drop) and at current can only meet demand for about half of what they need (even prior to the Christmas ramp up). This leads to a rarity in the market, but the price point is observed, why? They are honestly selling on eBay for 330 bucks whereas they sell in the store for 250 bucks.
The reality is the stores should price the Wiis at fair market value which is ~340 dollars, and keep ramping the price point up until they can't sell their product out completely and have none for the rest of the month. Why is it better to have an impossible to get product, long communist-style bread lines, and underground markets selling the product for closer to what it's worth (due to rarity)?
Don't get me wrong, I am all for universal health care, prisons (sans the pot smokers / different place for other drug addicts), cops, firemen, roads, electric, water, and pretty much any resource everybody needs. Because, if those things aren't owned by the people they will end up owning the people. However, a Wii? That's the last thing we need some stores setting up market regulation on. Really, the stores are being socialist with a game console, which though kicks some major ass, is a dirt obvious luxury.
Why are the stores giving a handout to slimy bastards who go in to a store and buy out their supplies of Wiis to resell them on eBay? Why? Wouldn't it be better to sell them for what they are worth and make it possible to get them? Sure, it might price poor people out of the market, however, they are poor... they can spend the money on something other than a video game system. Honestly, if I had gotten a Wii before Christmas last year, I would have been tempted to pack it up and resell it for the 500 bucks it was worth back then.