It doesn't matter how risky the risk the guy who raises the capital makes, the risk is whether or not what he's selling the consumer will buy.
This is like insisting that that captain is the one most important person because he's steering the ship, because after all he's the one who would go down with the ship if it sinks. --- But, the consumers in this, aren't other members of the crew. They are the motherfucking ocean.
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