Emotional Lures.

The lack of emotional pleas is one of the serious problems with atheism's PR. It only has the honest truth as a selling point. And it's not very effective. If you can promise people infinite happiness, love of their family, specialness in the universe, and safety from infinite torture (which is the *only* other alternative). You will certainly catch more flies. You will always catch more flies with honey than vinegar, even if the honey is a comforting lie invented to lure and the vinegar is both real and incredibly useful.